Avoid turning candidates off your jobs

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We all want to find the best possible candidates for our open positions. One of the most common ways we do this is by using competitive language in our job descriptions.

So, how can you write a job description that will attract top talent without turning them away? Keep reading to find out.

Focus on what the candidate will gain, not what they must have
When you're writing a job description, keep in mind that you're trying to sell the position to potential candidates. You want them to see all of the great things about the job, and how it can benefit them. This means focusing on what they will gain by taking the position, rather than what they must have in order to be considered.

For example, instead of saying "Candidates must have at least five years of experience," try something like "This position is perfect for experienced professionals who are looking to take their career to the next level." See how that small change focuses on what the candidate will get out of the job, rather than what they need to bring to it?

Use positive language throughout
The language you use in your job description should be positive and welcoming throughout. Avoid using words with a negative connotation, such as "don't," "can't," or "won't." Instead, focus on words that excite and motivate, such as "opportunity," "growth," and "advancement."

You should also avoid making any sort of judgment calls about desired qualities in candidates. For example, saying "We are looking for an energetic team player" implies that those who don't fit that description need not apply. A better way to phrase it would be something like "We are looking for a team player who is excited about this opportunity to grow with our company."

By following these simple tips, you can write a job description that will attract top talent instead of turning them away. Use positive language throughout, focus on what the candidate will gain from the position, and avoid using any sort of exclusive or competitive language. Do this, and you'll soon have a pool of qualified candidates to choose from.

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